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Start with why: how great leaders inspire everyone to take action

Sinek, Simon, author.

UK : Penguin Business

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Book, Paperback UK : Penguin Business
Description
Why are some people and organizations more inventive, pioneering and successful than others? In business, it doesn't matter what you do, it matters WHY you do it. Here, Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question - why?
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