Mark McCormack, dubbed the 'most powerful man in sport,' founded IMG (International Management Group) on a handshake. It was the first and most successful sports management company in the world, becoming a multi-million dollar, worldwide corporation, whose activities in the business and marketing spheres are so diverse as to defy classification. Here, Mark reveals the secret of his success to key business issues such as analysing yourself and others, sales, negotiation, time management, decision-making and communication. This book fills the gap between a business school education and the street knowledge that comes from the day-to-day experience of running a business and managing people.